Toka Ebisu Grand Festival is held on 10 January at all Ebisu shrines throughout Japan . People make first visit to Ebisu shrine to pray to the God of Wealth for success in business in the coming year. The Ebisu Shrine has been a guardian shrine for the business. On the festival day, the shrine is crowded with visitors and worshippers from the early morning. The geisha-girls and movie stars who are riding in decorated beautifully kago (litter),named Hoe-Kago, parade in a street. Bamboo grasses with good and bad omen are sold in the precincts.